Brand Loyalty Does Not Go To Infinity

Written by JT on February 22, 2010

If you are building your own brand, promoting your own product or working to establish your brand’s presence in the marketplace LISTEN UP. There is a popular brand name making a HUGE mistake in its approach to maintaining long-term relationships with its customer base. Brand loyalty has everything to do with leadership development, especially as it pertains to managing your customer’s expectations. Watch this video and learn 3 things you MUST do to ensure brand loyalty and to turn customers into raving fans.

Super Bowl XLIV For Entrepreneurs

Written by JT on February 8, 2010

WOW! What a great game…if you missed Super Bowl XVIV, you not only missed an epic match up of two great teams–Indianapolis Colts and New Orleans Saints–but a fantastic trove of leadership development lessons and business takeaways. Check out this video and see what I mean…

Leadership Development Lessons From Waldo

Written by JT on February 2, 2010

Military aviators live by the values of leadership development. Whether soaring at the speed of sound at 30,000 ft, or stalking enemy submarines at a couple hundred feet off the surface of the ocean, leadership is the lifeblood of military aviation. Watch this video and see what I learned from F-16 pilot, author, and entrepreneur Rob “Waldo” Waldman. Great insight for every serious entrepreneur. As Waldo says, “Push It UP!!!”

Leadership Development Lessons From Southwest Airlines

Written by JT on February 1, 2010

Check out what happened to me and my family when we flew Southwest Airlines on our way home from Maui. CEO Gary C. Kelly sets the bar high by sharing his vision with every employee and customer. Every entrepreneur series about success needs to see this…

Leadership Lessons From Dave Stech (Part 2)

Written by JT on December 24, 2009

So, in Part 1 of my discussions on the profound impact Dave Stech has had in my life, I told you about his concept behind “The Power of 6″. I want to share more of Dave’s insight with you here, because I think it is vitally important to your business and your life.

Dave emphasizes the importance of “fewer, deeper business relationships” to create “fewer, bigger deals”. Why waste time trying to strengthen business relationships with people who are not in alignment with who YOU are and what YOU are passionate about doing?

Why chase after the “bright shiny objects” in business, only to come up in the end exhausted and frustrated?

I have seen firsthand how distilling a contact list of thousands down to a pertinent few has made my business far more effective, and the service I provide many times more valuable. Dave Stech taught me the value of this, as well as the practical steps of how to implement this practice into my daily life.

I have also learned (in some cases the hard way) the importance of concentrating on fewer, bigger deals, focusing my energies and resources in places that create win-win solutions for everyone involved.

I am deeply grateful to have Dave Stech as a friend and mentor.

If you want to “just add a zero” while “doing good, having fun, and making money” go to http://www.ThePowerOf6.com, and find out how creating fewer, deeper business relationships will lead to fewer, bigger deals and more abundant life.

Go Big,
~JT

PS: Remember to leave me a comment and share this post with other entrepreneurs you care about!